We Make Marks that Matter

First impressions
count. Great
impressions last.

Lifelong friends first, business partners second, we’ve been pushing the boundaries of creativity for as long as we can remember. Call us what you want: creative thinkers, digital natives, storytellers, strategists, mark makers.

All we know is we have a knack for solving business problems and creating meaningful brand experiences that are hard to forget.
Want to change how the world sees your brand?
Want to change how the world sees your brand?
Want to change how the world sees your brand?
First impressions count.
First impressions count.

Meet the makers

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Alex Slippens
Design Director & Co-founder

Alex has over 15 year’s experience working in the creative industry working with brands like Marriott Bonvoy and VRBO. He received his design education at the prestigious Leeds College of Art.

Maxine Abbott
Creative Director & Co-Founder

Maxine has over 15 years’ experience working in the creative & fashion industries after studying at Nottingham Trent University. Her specialties range from brand strategy and naming to identity design, digital design and product design.

Culture

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Distinction = Memorability

There's a lot of power in a little symbol.
A thoughtfully designed logo with smart, recognisable elements is sometimes all your brand needs to stand out.

Authenticity Builds Trust

Every aspect of design needs to reflect your brand’s identity and values. How else will your audience know who they’re engaging with?

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Collaboration of Talents

When a team clicks, there’s nothing like it. And we speak with over 10 years’ experience in putting our heads together and coming up with unique creative solutions for our clients.

Want to change how the world sees your brand?
Want to change how the world sees your brand?
Want to change how the world sees your brand?
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INVEST IN WHAT MATTERS
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INVEST IN WHAT MATTERS
XO Design Studio Invest Icon
INVEST IN WHAT MATTERS
XO Design Studio Lightbulb Icon
INVEST IN WHAT MATTERS
First impressions count.
First impressions count.

Approach

Listen

We get to know you using some of the world’s most sophisticated tools: our eyes and ears. Once we have a genuine understanding of your brand, product or goals, we shape a brief that channels your values and captures your vision.

Explore

A deep dive with a clear goal: to collect meaningful insights and consider multiple strategies to tell your brand or product story in a commercially viable, visually impactful way.

Refine

With a clear creative direction in place, we turn our attention to creating bold visual languages, neat messaging frameworks and cohesive design systems. Now your brand can communicate effectively in any situation.

Create

At this point you’re looking great and ready for the real world. We can support implementation by creating asset banks and toolkits to help your team carry your vision forward.

Want to change how the world sees your brand?
Want to change how the world sees your brand?
Want to change how the world sees your brand?
First impressions count.
First impressions count.

services

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XO Design Studio | Branding

Branding

Change how the world sees you. A cohesive brand strategy & consistent visual identity can inspire engagement, increase recognition and instil unwavering customer loyalty.

XO Design Studio | UX & UI

UI & UX

Interface is everything. We create intuitive user experiences that reach people on a fundamentally human level.

Graphic Design

Time to make your mark. Iconography, typography, print, packaging, social media creative: you name it, we’re here for it.

Web Design

Switch on in the digital world. We plan, design and develop websites that perform flawlessly, drive growth and leave a lasting impression on visitors.

Marketing Materials

Creativity with intent. Brochures, business cards, ads or infographics; we create aesthetically beautiful, strategic marketing materials that catch eyes & hold attention.

Creative Consultancy

Advice incoming. Tap into your brand’s potential with our tailored creative strategies, audits, competitor analysis and brand development workshops.

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Want to make something meaningful?