Branding has long been known to be an important cornerstone of any business. It’s what your customers see, interact with and remember. A strong brand allows you to differentiate yourself from your competitors and communicate why you are the best choice for your customers without saying a word.

At XO, we believe that every great project starts with a story - a vision that grows and evolves through collaboration, experimentation, and problem-solving. To help you get to know our story a little better, co-founders Maxine and Alex answered some questions about the journey so far.