We’re proud to announce that XO Design Studio has been awarded funding from Innovate UK, part of UK Research and Innovation (UKRI), through the highly competitive Creative Catalyst 2024 programme.
This recognition marks an exciting milestone for us. Affirming XO’s position as an innovation-led design studio and enabling us to continue blending traditional design principles with cutting-edge technology to improve design standards
“We’re working on a revolutionary tool and service that will not only simplify and clarify branded design assets for business owners, but will also act as an assistant to help design, marketing, and development teams maintain brand consistency with ease”
Maxine Abbott, Co-Founder and Creative Director.
“Investment from Innovate UK has allowed us to bring the technology expertise needed to successfully build & test our prototype - empowering us to keep moving forward toward launching to the public.”
Creative Catalyst is one of Innovate UK’s flagship funding initiatives, designed to accelerate the growth of high-potential creative businesses. It supports ambitious SMEs developing new products, services, or experiences that combine creativity with technology. All with the goal of helping raise the profile of the UK’s creative industries among national and international investors.
Through this R&D grant, we undertook development of a AI-powered brand management platform, which transforms traditional brand guidelines into a dynamic, interactive experience. The tool is designed to help organisations maintain brand consistency, improve collaboration between creative and marketing teams, and reduce the inefficiencies that come with managing fragmented brand assets.
At XO, we believe that innovation and creativity are inseparable. This project will allow us to pioneer new ways for design teams to integrate AI into branding strategy and implementation processes, therefore enhancing quality, accessibility, and efficiency across the creative industries. With Innovate UK’s support, we’re taking another step toward our mission to empower creative leadership that drives meaningful change and shaping brands that matter to people.
