We served as the creative team behind the "A Better Stay" campaign for Sonder, a leading brand of premium, design-forward apartments and boutique hotels for the modern traveller, targeting the UK, Germany, and Middle East markets. The objective was to drive consideration and website traffic by positioning Sonder as the smart choice for flexible, design-focused stays that combine the best of hotels and apartments. With a social-first approach to engagement and conversion, and self-service tech, including contactless check-in, 24/7 virtual support, and mobile app controls, as the key booking driver for tech-savvy guests.
Delivering an end to end campaign, starting with market research and personas identifying digital nomads and families as key audiences. From there we storyboarded, planned, casted and director the filming of shoots, the campaign was then further cut down 6s, 15, 30s films for a social media first delivery.
The campaign centred on the meaning of "Sonder", the realisation that every stranger is living a life as vivid and complex as one's own. Culminating in the theme "Let Your Creativity Take Space." Told through two guest micro-stories, the concept explores how a Sonder stay becomes the backdrop to your life and passions: a space you're free to use, undisturbed, exactly as you need it.
Following guests navigating a busy life, keyless entry that gets them working instantly, a dedicated workspace for confident video calls, a 24/7 digital concierge handling everything from towels to checkout, reliable WiFi through critical meetings, and full control of their environment via one intuitive app, with no lobby queues or intrusive hosts.
It's about a sanctuary where work and life flow naturally, while Sonder handles everything else invisibly in the background. Your space. Your schedule. Your way.
The XO team took on the creative direction and lead we worked with partner agencies to produce the filming of the shoot.
